Elizaveta

Found solutions to conversion funnel optimization, recirculation proposals, and recurrence strategy challenges. Applied data-driven behavioral design to create flows and functional solutions balancing user needs and business growth. Oversaw product user experience from conception to launch in partnership with stakeholders, product management, and engineering. Defined customer and business needs while making crucial decisions on key design issues, including design direction and feature implementation. Created visually appealing and user-friendly interfaces with a mobile-first approach. Ensured designs were feasible and aligned with engineering requirements. Prioritized efforts to provide the best solutions in line with stakeholder expectations and team collaboration times. Proactively requested and provided feedback to maintain high-quality standards, and mentored the Product Design team on best practices and active learning.

Led the design of a complex CRM project, which involved conducting research, creating personas, wireframing, developing a cohesive interface along with the Design System, and implementing interactions using Figma and Adobe XD. Actively engaged in business and product discussions, collaborating with stakeholders and developers and cross-functional teams. Created and maintained Design Systems in Figma. Provided reusable set of components, patterns, guidelines, and principles that ensure consistency and cohesiveness across digital products. Continuously improved and added features to a Business Operations Hub using Figma, where I was creating multiple user journeys and providing the assets and prototyping the new functionality. Created functional interface with the prototyping and wireframes within tight deadline that is used everyday by multiple teams that resulted in facilitating fraud search tasks for 50%, leading to a 25% improvement in project delivery timelines.

Managed a complex CMS product (Betegy), overseeing backend system development for designing banners and landing pages. This included developing user flows, generating multiple wireframes, and actively participating in product enhancement discussions with developers, stakeholders, and cross-functional teams. Took charge of producing graphic assets for the marketing team, utilizing tools such as Photoshop, Illustrator, and Bannerflow, while also delivering multiple landing pages for various marketing objectives. Became proficient in creating user-centric designs for various platforms, including Mobile (iOS and Android) and Desktop, showcasing adaptability and comprehensive design skills across multiple interfaces with the use of Figma.